The goal should be to “monetize everyone” from the get go, but also find ways to retain the core playerbase for as long as possible. Hyper-casual are usually monetized through ads and rewarded videos, but the hybrid model involves adding other methods such as in-app purchases (IAPs) to improve the lifetime value (LTV). “It can be any kind of core gameplay that can get you high retention with a hybrid monetization,” de Vésinne-Larüe said. Hybird titles can incorporate elements from a wide variety of niches and genres, from Merge and Match-3 to Action and FPS. Combination of different monetization loops.At least 15% D7 retention just through core gameplay alone.Deep core gameplay (deeper than hyper-casual projects can offer).Together with co-hosts, AppMagic VP of product Stan Minasov and business development manager Kirill Vaganov, he shared a lot of insights about the hybrid-casual segment of the mobile games market.īelow are the key takeaways from the conversation, but to get the big picture, listen to the third episode in full on:Īccording to de Vésinne-Larüe, hybrid-casual titles are defined by:
De Vésinne-Larüe was a special guest on the third episode of Games and Names, a games industry podcast launched by AppMagic in partnership with WN Media Group.
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