

Mobile advertising is effective at reaching users who are not actively seeking out new products or services, which makes user acquisition essential for apps that want to grow their user-bases and communities, by extension, themselves.

This is important to mobile advertisers because it allows them to reach new potential customers and tap into new markets. In the world of mobile marketing, user acquisition is the process of acquiring new users for a mobile app.

User acquisition is the act of getting new users for an app through non-organic means.
